Recognition Policy

Type: Investment

Target audience: Applicant organization, Grantees, Partners, Staff, Volunteers

Document ID POL-INV-09

Approved by Board

1.0 Rationale

The Ontario Trillium Foundation (OTF) maintains a high level of accountability and transparency in the distribution of its funds. In order to do so, OTF requires that grant recipients acknowledge both the Ontario Trillium Foundation and its funder. OTF recognizes the wide variety of projects it funds and works with each grantee to define recognition activities that suit their needs and those of the Foundation.

2.0 Purpose

This policy outlines how grant recipients are to recognize their funding.

3.0 Policy

All OTF grantees are required to recognize OTF and our funder.

3.1 Public Recognition

OTF grant recipients are required to:

  • Recognize their funding publicly through recognition events, press conferences, photo opportunities, social media and news releases
  • Give OTF and their local Member of Provincial Parliament (MPP) a minimum of three weeks' notice of a recognition event
  • Acknowledge the funding in media releases, media interviews, annual reports, newsletters, social media activities, videos and promotional materials, both online and in print
  • Use the OTF logo and name according to our guidelines and communications toolkit provided to the grantees
  • Display any promotional material received from OTF in a public area
  • Report on all recognition activities and media coverage in their Progress and Final Reports

3.2 Collective Impact Grants

In addition to the requirements above, Collective Impact grantees are required to work with OTF to develop an appropriate recognition and co-branding strategy.

3.3 Members of Provincial Parliament (MPP)

OTF is committed to recognizing its funder by requiring grant recipients to invite their respective local MPP, regardless of party affiliation, to participate in public recognition activities.

3.4 Communications Planning Period

OTF requires that successful grant recipients observe a Communications Planning Period. This period starts after grants are approved by OTF's Board of Directors and ends when OTF posts the names of grantees on its website and issues media releases across the province. During this period grant recipients must not make any public/media announcements unless initiated by the local MPP. Grant recipients must sign their Grant Contract before any recognition events or activities begin.

4.0 Definitions

Media release: A written communication directed at members of the news media for the purpose of announcing something newsworthy.

Press conference: A meeting in which someone gives information to news reporters and answers questions.

Social media: Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Websites and applications dedicated to forums, microblogging and social networking are among the different types of social media.