Getting Prepared for Communications Planning
Hosted by Ontario Trillium Foundation in partnership with the Tamarack Institute this webinar is part of the Diving Deeper on Evaluation and Communications for Transformative Change webinar Series.
Developing an effective communications planning process requires foresight. This webinar session will focus on the important elements to get prepared for communications planning. The first step is to be aware of the context of the community, and how the issue might resonate in this context. Developing a set of principles for the communications plan and strategy are critical to keep everyone on the same page. Finally developing a deep understanding of the key audiences and audience segmentation is important prior to launching your communications plan. Lindsay Sage, co-founder of Sage Communications will walk us through the key elements of getting prepared for communications planning.
Host: Sylvia Cheuy, Tamarack Institute
Presenter: Lindsay Sage, Sage Communications